53-751-03
IT and E-Commerce

Class #4: Markets and Auctions

 

Content

 

The objective of this lecture is to discuss the impact of new Internet and information technologies on the market and auction mechanisms. The case of e-Bay will be explored in details. Elements of auction design will be presented with potential applications for procurement.

The difference between C2C and B2B markets will be stressed. 

 

To do before the class

  1. Make a contribution on a subject of your choice to the eBay Discussion Forum. Your contribution must be made before Sunday at 9:00 PM.

Class Material (Powerpoint presentations)

 

 

 

Readings

  1. Garth Saloner and A, Michael Spence, 2002,  E-Markets 2000, [ pp. 253-256] and Online Auctions 1999, [ pp. 235-252] in « Creating and capturing value : perspective and Cases on Electronic Commerce" John Wiley & Sons, Inc.

  2. E-Bay annual report 2001

  3. E-Bay annual report 2002

  4. E-Bay annual report 2003

  5. Mary Kwak, “Smart ideas on reverse auctions”, HBS Working Knowledge, Sep 9, 2002.

 

Supplemental Readings

 

General discussion on e-markets

E-Bay

B2B marketplaces

 


 

Class 1

Class 2

Class 3

Class 4

Class 5

Class 6

Final exam