Page d'accueil HEC


53-751-03
E-Commerce

Class #1: INTRODUCTION

 

Content

 

To take an overview focusing on the key elements necessary to understand the impact and the potential of the new Internet and information technologies on business. A particular interest, will be devoted to how we can create and capture value through the use of Internet.

  • General presentation of the course

  • Importance of e-commerce

  • Some frameworks and buzz words

  • Creating and capturing value

 

Class Material (Powerpoint presentations)

 

Supplemental Readings

 

History of the internet

 

E-commerce and strategy

  Statistics on e-business

 

 


 

Class 1

Class 2

Class 3

Class 4

Class 5

Class 6

 

Final exam