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In
this class, we will explore how to use Internet to add
value to the client relationship be it B2C or B2B. This
is generally known as Sell-Side or Supplier Web site.
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Major
functionalities of sell-side web site
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Technologies to
create sell-side web site
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Links between
partners
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Differences
between B2C and B2B
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Payments and
security
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Major Challenges
- Make a
contribution on a question of your choice to the
Sell Side Discussion Forum. Your contribution must be made before
Sunday at 9:00 PM. on the
Collaborative Web
Site
Class Material (Powerpoint presentations)
Readings
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The Ultimate CRM Machine, Baseline Magazine, October
2001
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Microsoft Solution for Internet Business: Solution Guide
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Internet Business-to-Business E-Commerce, Microsoft
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Friedman, J. "Developing
a Catalog Management Structure," Supply Chain
Excellence, Issue 8, January 5, 2002, Accenture
available on the
Line56 Website
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Malika Aboubekr et Suzanne Rivard, Commerce Électronique et
Conflits de Canaux de Distribution : Un État de la Question, 2002
Avril, Cahier de recherche CIRANO,
2002RP-09.
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"Princing and branding on the Internet". Graduate School of Business, Stanford University. Case number:
EC-8, April 2000. Written by Kostas Sgoutas with editorial
oversight from Margot Sutherland under the supervision of
Professors Garth Saloner and A. Michael Spence.
[Version PDF]
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Class 1
Class 2
Class
3
Class
4
Class
5
Class
6
Final exam
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