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Program Details
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Sunday, July 3rd
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18:00 |
Welcome Cocktail:
Musée du
Château Ramezay
280 Notre-Dame Street East |
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Monday, July 4th
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8:30
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Registration
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9:00
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Words of welcome
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9:30 |
Opening remarks
"We Manage as We Are"
by Laurent Lapierre
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10:30
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Coffee break
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11:00 |
Parallel sessions |
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Session 1 - Consumer Behaviour
Room: Meloche Monnex
Chair: Anne-Gaëlle Jolivot
Michelle Bergadaà
Le Musée Olympique : la structuration d’un
objet culturel à caractère universel à l’aide d’enquêtes qualitatives
Sarah S. Montgomery
and Michael Robinson
Take Me Out to the Opera: Are Sports and Arts Complements? Evidence
from the Performing Arts Research Coalition Data
Carol Yamamoto,
James Dauer, Maury Collins and Jeff Andreasen
Locating Prospective Performing Arts Patrons: A
New Use of a Statistical Model
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Session 2 - Consumer Behaviour
Room: Gérard-Parizeau
Chair:
Antonella Carù
Niall G. Caldwell
The Whipple ‘Time-clock’ Experiment: Measurement of Visitor Engagement in a
Small Museum
Christine Petr
The Non Subscribers of a National Stage: Why they Refuse the Season
Ticket?
Jennifer Wiggins
We Need your Help! The Influence of Company-Consumer Relationships on
Consumer Responses to Requests for Help
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Session 3 – Governance
Room: Ordre des CGA
Chair:
J. Dennis Rich
Catherine A. Carter,
David Prosperi,
Mark
Nerenhausen
and Elizabeth A. Hude
Advocacy to
Agency: The Broward Center for the Performing Arts' Emerging Model for
Systems Management
Marta Fumagalli
and Massimiliano Nuccio
Product Orientation in Contemporary Art Organisations: A Model of
Parallel Convergence from French and British Experiences
Christine Harel
et Joahnne Turbide
Crises financières dans le secteur des arts : observations des
pratiques de gouvernance
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Session 4 -
Management Control
Room: Marie-Husny
Chair:
Anne Smith
Dagmar Abfalter
and Peter J. Mirski
Perceived Success in the Arts
Chiara Bernardi
The Strategic Development of Museum: A System Dynamics Approach
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Session 5 - Strategic
Management
Room: Nancy et Michel-Gaucher
Chair:
Pierre-Jean Benghozi
France Guillemonat
Copyright and Movies Sampling: A New Dilemma
in Creation Process
Juan D. Montoro-Pons
and Manuel Cuadrado
Piracy in
the Music Industry: An Economic Approach with Marketing
Implications
Luigi Proserpio, Severino Salvemini
and Valerio Ghiringhelli
Entertainment Pirates: Understanding
Piracy Determinants in the Movie, Music and Software Industries
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12:30 |
Lunch |
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14:00 |
Parallel sessions |
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Session 6 - Consumer Behaviour
Room: Meloche Monnex
Chair:
Severino Salvemini
Valeria Corna
and Gabriele Troilo
Interpreting the
Reading Experience: An Introspective Analysis
Yves Evrard
Dimensions of Aesthetic Experiences
Renaud Legoux
and Donna Sears
Expert Witnesses: The Effect of Expertise on the Pleasure of
Experiencing Films
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Session 7 - Consumer Behaviour
Room: Gérard-Parizeau
Chair:
Liisa Uusitalo
Marylouise Caldwell
and Paul Henry
Celebrity Worship, Micro-Communities and Consumer Well-Being
Bernard Cova
and Guilhem Laurans
Le paradoxe du musicien authentique : contribution au marketing
de l’authentique
Bruno Godey
et Joëlle Lagier
Le style esthétique dans le domaine du luxe et de l'art : proposition
d’une échelle de mesure
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Session 8 – Governance
Room: Ordre des CGA
Chair:
Wendy Reid
Michela Addis
and Marta Fumagalli
What Makes Cities’ Marketing Policies Successful in Sustaining
Contemporary Arts and Creating Social Value?
Jennifer Radbourne
and Ruth Rentschler
Arts Governance – Matching Western Models to Asia
Charles Mel Gray
Who’s the Boss? Governance and Architecture in Medium-Sized Lively Arts
Organizations
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Session 9 - Management Control
Room: Marie-Husny
Chair :
Johanne Turbide
Angela Besana, Chiara de Capoa
and Claudia Gabbioneta
Revising Accounting and Branding of Italian Cultural Firms:
Intangible Assets
Ubaldo Macchitella, Bernardino Provera, Pietro Ietto
and Francesco Giustino
Unveiling the “Hidden Value”: A Model for the Economic Evaluation of
Film Libraries
Simon Roodhouse
Management Information: Defining the Visual Arts for Managers and
Policymakers
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Session 10 - Strategic Management
Room: Nancy et
Michel-Gaucher
Chair:
Stephen B. Preece
Pierre-Jean Benghozi et Thomas Paris
Analyzing the Distribution to Understanding the Markets of Cultural Goods
Hilppa Sorjonen
and Liisa Uusitalo
Does Market Orientation Influence the Performance of Art
Organizations?
Mia Stokmans
MOA-Model of Audience Development: Some Theoretical Elaborations and
Practical Consequences
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15:30 |
Coffee break |
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16:00 |
Parallel sessions |
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Session 11 - Consumer Behaviour
Room: Meloche Monnex
Chair:
Els de Wilde
Alessandro Bollo
and
Luca Dal
Pozzolo
Analysis of Visitor Behaviour inside the Museum: An Empirical Study
Colette Dufresne-Tassé, A. Weltzl-Fairchild and M.C.
O’Neill
Au-delà de l’observation et de l’entretien post-visite, un moyen plus
puissant d’étudier l’expérience du visiteur de musée
Laura Legrenzi
and Gabriele Troilo
The Impact of Exhibit Arrangement on Visitors’ Emotions: A Study at
the Victoria & Albert Museum
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Session 12 - Consumer
Behaviour
Room: Gérard-Parizeau
Chair:
Manuel Cuadrado
Victor Fernández-Blanco,
Juan Prieto-Rodriguez and Luis Orea
Movie Enthusiasts versus Cinemagoers in Spain: A Latent Class Model
Approach
Juliette Passebois-Ducros
Comment la fidélité des visiteurs de
musées d’art se construit-elle? Une proposition de modélisation
Alain
d’Astous,
François Colbert and Imene Mbarek
What Makes
People Want to Read a Book? - An Experimental Study |
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Session 13 – Volunteers
Room: Ordre des CGA
Chair:
to be determined
Gesa Birnkraut
Volunteerism in the Arts – Major
Opportunity or Downfall for Institutions and Its Audience?
Helen Bussell
and Deborah Forbes
Volunteer Management in Arts Organisations: A Case Study and Managerial
Implications
Kirsten Holmes
Volunteering in the
UK Museums Sector: The Case of Aspiring Museum Professionals
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Session 14 - Public Management
Room: Marie-Husny
Chair:
Kevin Mulcahy
Stefano Baia Curioni
and Luca Martinazzoli
Museum and Urban Regeneration – Stylization of the Decision Making
Process
Annukka Jyrämä
and Eeva-Katri Ahola,
Facilitating Creative Dialogue - The Role of the Mediating Organization in
Enabling the Joint Practices Between Artistic Talents and City or Business
Structures
Pier Luigi Sacco
and Giorgio Tavano Blessi
European Capitals of Culture and Local Development Strategies:
Comparing the Genoa 2004 and Lille 2004 Cases
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Session 15 - Strategic
Management
Room: Nancy et
Michel-Gaucher
Chair:
Suzanne Burns
Fernando
Alberti,
Chiara Bernardi, Davide Moro and Alessandro Sinatra
The Embryonic Evolution of
Museum Networks: Evidences from a Network Analysis
Paola Dubini
and Elena Raviola
Emerging Business Models in Content Industries
Sébastien Dubois
The French Poetry Economy: Strategies, Stakes and Methods
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Tuesday, July 5th
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9:00 |
Parallel sessions |
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Session 16 - Consumer
Behaviour
Room: Meloche Monnex
Chair:
Marylouise Caldwell
Alain d'Astous,
François Colbert and Estelle d'Astous
A Scale for Measuring the Personality of Festivals
Carole Martinez
et Florence Euzéby
Proposition d’échelles de mesure des réactions aux bandes-annonces
cinématographiques
Anne Krebs
et Florence Caro
Cross-Impact of a Measuring Instrument and Its Organizational Context: The
Case of the Louvre Museum
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Session 17 - Strategic
Marketing
Room: Gérard-Parizeau
Chair:
Jennifer Radbourne
Corinne Berneman et Nicolas Rubbo
Placement de produit : opinions des managers et pratiques dans le cinéma
américain
Beverley June Thompson (Presenter: Nicole Stegemann)
Sponsorship as a Form of Fundraising in the Arts: A Bilateral Perspective
Involving Relationship Marketing
Dorothee Verdaasdonk
The Impact of Festival Showing and Awards on the Programming of Movies at
the Box Office in The Neatherlands
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Session 18 – Leadership
Room: Ordre des CGA
Chair: Laurent Lapierre
Alex de Voogt
Dual Leadership as a Problem-Solving Tool in Arts Organizations
Bengt Olof
Olsson
Leadership in Creative Environments - A Descriptive and Prescriptive Study
of Perceived Norms in Leadership
Wendy Reid
Institutionalized, Mandated Dual Leadership in Nonprofit Arts
Organizations: One Conceptualization of the Phenomenon and its Implications
for Organizational Effectiveness
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Session 19 - International
Perspectives
Room: Marie-Husny
Chair:
Jean-Pierre Le Goff
Ian Baxter
Heritage Values: The Current Role of Management Information in the UK
Historic Environment Sector
Agust Einarsson
The Economic Impact of the Icelandic Music Industry – Structure and
Management
Shang-Ying Chen
Constructing Cultural Indicator System of Kaohsiung City, Taiwan
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Session 20 - Strategic
Management
Room: Nancy et Michel-Gaucher
Chair:
Stephen Boyle
Anne Gombault et Laurence Harribey
Quand le musée du Louvre part en campagne : les leçons de
l’expérience d’un projet d’éducation au patrimoine sur un territoire rural
Luciana Lazzeretti
Museum Systems in Italy : The Case of Tuscany
Carol Scott
Museums and Impact – How Do we Measure the Impact of Museums?
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10:30 |
Coffee break |
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11:00 |
Parallel sessions |
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Session 21 - Consumer Behaviour
Room: Meloche Monnex
Chair:
François Courvoisier
Stéphane Debenedetti
Le rôle de la critique de presse dans le champ
de l’industrie culturelle
Hilary Glow
On the Margins: A Study of the Representation of the Arts in the News
Pages of the Newspaper
Carla Stalling-Huntington
Marketing Professional Ballet: A Pas de Six – Three Cases and their
Audiences, Box Office Receipts, and Patrons
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Session 22 - Strategic
Marketing
Room: Gérard-Parizeau
Chair:
Michael Quine
Isabelle Assassi
The Influence of Theaters' Programming Strategy on their Relations with
Artistic Production Companies: An Analysis Based on the French Experience
Rickard Wahlberg
Buying Behaviour of Theatre Distribution Agents – Case Studies of the
Purchase of Performances in Swedish Theatre Associations
Fabrice Larceneux and
Greg Joye
Pourquoi les mécènes sont-ils fidèles? |
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Session 23 – Leadership
Room: Ordre des CGA
Chair:
Anne Smith
Elmar D. Konrad
and
Martin Hoegl
Top Management’s Social Skills and External Ties and the Success of
Privately Held Arts and Culture Organizations
Marja Soila-Wadman
and Ann-Sofie Köping
Stories of Leadership in Art and Culture Creating Organizations
Julie Jodoin
et
Laurent
Lapierre
Mythe et réalité des chefs d’orchestres: leçons pour le management
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Session
24 - International Perspectives
Room: Marie-Husny
Chair:
Simon Roodhouse
Suzette Major
and Anna Connell
From Arts Management to Creative Industries
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Session 25 - Strategic Management
Room: Nancy et Michel-Gaucher
Chair:
Pierre-Jean Benghozi
Fabrizio Montanari
and Antonio Cianfagna
How Embeddedness and Social Mechanisms Affect the Economic Performance in
the Music Industry: The Case of Mescal Music
Ruth Towse
Managing Copyrights in the Cultural Industries
Geoffrey William Goddin
Is Managing Traditionality More Important than Managing Change? The
Challenge for Strategic Management in Heritage Transport Societies
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12:30 |
Lunch |
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14:00 |
Guided Tour:
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La Cité des Arts du Cirque
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L'École nationale de cirque
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Le Cirque du Soleil |
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Wednesday, July 6th
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9:00 |
Parallel sessions |
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Session 26 - Consumer Behaviour
Room: Meloche Monnex
Chair:
Els de Wilde
Njordur Sigurjonsson
Young Audience Development and Aesthetics: John Dewey’s pragmatist
philosophy and its implications for orchestra management
Danielle
Bouder-Pailler
et Leïla Damak
Quelle est l’influence du design de
l’espace de diffusion de l’art sur les attitudes et comportements des
consommateurs?
Anne-Marie Émond
Between Talk and Silence: The Friendly Stranger and the Reception of
Contemporary Art
Deborah Hayes
and Nicola MacLeod,
Packaging Places: Maximising the Potential of the Heritage Trail by Adopting
an Experience Economy Perspective
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Session 27 - Product and Brand
Management
Room: Gérard-Parizeau
Chair:
Carol Scott
Armando Cirrincione
and Stefano Pace
How Museum’s Brand Name Affect the Perception Through Imaginative
Experience: An Empirical Investigation
Caroline
Lacroix,
Philippe Drago
et Jean-François Ouellet
Les facteurs clés de succès de l’exportation de concepts télévisés : le cas
de la série Un gars, une fille en France et au Québec
Thomas Heskia
Library Fundraising - Contribution to Finance or Mere Communication? A
Case Study of the Austrian National Library
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Session 28 - Organisational
Behaviour
Room: Ordre des CGA
Chair:
Ruth Towse
Silvia Bagdadli
and Chiara Paolino
The Institutional Change of Italian Public Museums between Legitimacy
and Efficiency: Do Museum Directors Have a Role?
Stephen Boyle
The Impact of Changes to Organisational Structure on the Professional and
Organisational Identity of Symphony Musicians
Antony Conway
and Jeryl Whitelock
Relationship Marketing in the Subsidised Arts: An Important Role for
Internal Marketing
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Session 29 - International Perspectives
Room: Marie-Husny
Chair:
Alessandro Bollo
Ekaterina Shekova
Finances of Russian State Museums: Significant
Changes in the Period 1990 to 2003
Maria Tajtakova,
Dagmar Klepochová and Štefan Žák
The Attitudes of Students Towards Opera and
Ballet: Attendance, Motivations, Barriers and Expectations
Nelly van der Geest
Theatre
and Museums in Times of Diversity - Intercultural Processes in the Arts in
The Netherlands
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Session 30 - Strategic
Management
Room: Nancy et Michel-Gaucher
Chair:
To be
determined
Marcelo Milano Falcao Vieira,
Cristina Amélia Carvalho and Rosimeri
Carvalho da Silva
Champs organisationnels: du wallpaper à la
construction historique du contexte des organisations culturelles au Brésil
Allègre Hadida
The Impact of Perfectly Mobile Resources on Project Performance: Evidence
from the American Film Industry
Linda
Ludwin
High Speed, High Pressure Learning in UK Feature Film Units
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10:30 |
Coffee break |
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11:00 |
Parallel sessions |
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Session 31 - Consumer Behaviour
Room: Meloche Monnex
Chair:
Anne-Gaëlle Jolivot
Brigitte
Auriacombe,
Isabelle Chalamon and Séverine Le Loarne
You
Shouldn’t Judge a Book by its Cover: Contractual Relations, Commitment and
Loyalty Outcomes
Jean-François Ouellet et Philippe Drago
Achat
ou téléchargement de la musique chez les consommateurs: exploration du
rôle des réponses à l’artiste et à la musique
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Session 32 - Product and Brand
Management
Room: Ordre des CGA
Chair:
Michelle
Bergadaà
Renate Grau
and
Lydia Wimmer
Strategies of Aesthetic Engineering – The Production of Fiction Books and
Digital Communication Applications
Manuela de Carlo
and Francesca d'Angella
Strategic Repositioning of Heritage Destinations through Large-Scale
Events Management
Bonita M. Kolb
A Model for Developing the Arts as a Tourist Product
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Session 33 - Organisational Behaviour
Room: Marie-Husny
Chair:
Silvia Bagdadli
Elena Levshina,
Irina Khiginskaya and Sergey Shternin
Information Technologies in the Russian Theatrical Business
Jennifer Radbourne
Issues of Collective Leadership in Building a Business with Indigenous
Artists - An Arts Management Case Study
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Session 34 - International Perspectives
Room: Nancy et Michel-Gaucher
Chair:
Kevin Mulcahy
Schalk Fredericks
Funding for Arts and Culture in the New South Africa
Maria Naimark
and J. Dennis Rich
The Context for the Cultural Policy –
Old World and New World
Anu Kivilo
Corporate Support for the Arts in a Small Country in Transition: The
Experience and Motivation Factors for Corporate Patronage and Sponsorship in
Estonia
Ann-Sofie Köping
Relations in Trans-national Cultural Projects – A Narrative Approach
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12:30 |
Lunch |
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14:00 |
Parallel sessions |
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Session 35 - Consumer Behaviour
Room: Meloche Monnex
Chair:
Els de Wilde
Dominique
Bourgeon-Renault, Caroline Urbain,
Christine Petr,
Anne
Gombault and
Marine Legall
Approche « expérientielle » de la valeur de consommation culturelle : le cas
des musées et des monuments
Hugo J.A Verdaasdonk
The Use of 'Internal' Knowledge in Differentiating among Fiction
Titles
Taru Virtanen
Dimensions of Taste for Cultural Consumption - A Cross-Cultural Study on
Young Europeans
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Session 36 – Product and Brand
Management
Room: Ordre des CGA
Chair:
Corinne
Berneman
Clarence Bayne
Life-cycle Analysis and Change by Design: Applying Business Process
Re-engineering in the Performing Arts
Francesco Chiaravalloti
Performance Management for Performing Arts - A Framework for the Evaluation
of Artistic Quality in Public Professional Opera Houses
Gabriele Troilo
Building and Managing Different Concepts of Contemporary Art Museums
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Session 37 – Organisational
Behaviour
Room: Marie-Husny
Chair:
Michael Quine
Ralph Bathurst,
Lloyd Williams
and
Anne Rodda
Letting Go of the Rei[g]n: Developments within an Orchestra in a Time Change
Joan Jeffri
and David Throsby
Life
After Dance: Career Transition of Professional Dancers
Anne-Marie Quigg
The Resonance of le Harcèlement Moral, Mobbing or Bullying in the
Performing Arts Workplace
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Session 38 – International Perspectives
Room: Nancy et Michel-Gaucher
Chair:
Maria Naimark
Marcel Meler
Arts and Cultural Marketing — Croatian Theoretical and Practical
Experiences
Saliou Ndour
Le
développement des industries culturelles : une exigence de l’Afrique dans le
contexte de la mondialisation
Dejana Prnjat
Remarks on Cultural Policy and Theatre Activities in Belgrade 1945-1980
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Session 39 A – Poster Sessions
Room: Demers Beaulne / Dutailier International
François H. Courvoisier et Fabienne Courvoisier
La gestion de la relation client dans les institutions culturelles
Theresa Kirchner
The Nature and Effects of Government Support for Non-Profit Arts
Organizations: Strategic Management and Marketing Implications
Benita Lipps
Much Ado About Nothing? Marketing Cooperations in the Performing Arts
Monica Masucci
and Elena Raviola
Special Art Exhibitions and Local Impact: A Comparative Case Study
Tabitha Ramsey White
and Ruth Rentschler
Toward a New Understanding of the Social Impact of the Arts
Fabio Severino
The Biggest Event of the World: La Notte Bianca in Rome
Shin-Chieh Tzeng
A Comparative Study of Museum Governance in the UK and in Taiwan
Roel Wijland
Mythmakers and Meaning Merchants: Poetic Brandscapes in New Zealand
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15:30 |
Coffee break |
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16:00 |
Parallel sessions |
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Session 39 B – Poster Sessions
Room: Demers Beaulne / Dutailier International
Continued
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Session 40 – Programming
Room: Meloche Monnex
Chair:
Suzanne Burns
Manuel Cuadrado
and Carmen Pérez-Cabañero
The Process of Programming in the Performing Arts - An Empirical
Research in Spain
Stephen B. Preece
Creative Collaborations Involving Theatre for Young People
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Session 41 – Product and Brand
Management
Room: Ordre des CGA
Chair:
Pierre-François Ouellet
Alain d'Astous,
François Colbert, Antonella Carù, François Courvoisier
and Marylouise Caldwell
Product-Country Images in the Arts: Preliminary Findings from an Ongoing
Research Program
Beverley June Thompson
and Nicole Stegemann
Brand
Equity and the Cultural Event: The Amalgamation of Multiple Brands for a
Unified Marketing Communications Performance
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Session 42 – Arts
Management
Room: Marie-Husny
Philippe Agid,
Anna Cournac
et
Jean-Claude Tarondeau
Systèmes de gouvernance des maisons d’opéras et choix des
programmations
Pierre Korzilius
et Bernard Bovier-Lapierre
The Road to Salvation? Berlin's New Opera Foundation and its Impact on Public Policy in the
Cultural Sector in Germany
Winston M. Licona Calpe
and Rodrigo Vélez B
The
Cultural Management Philosophy |
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17:00 |
Plenary session |
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19:00 |
Conference Gala Dinner:
The Montreal Museum of
Fine Arts
1380 Sherbrooke Street West |
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Carmelle and Rémi Marcoux Chair in Arts Management,
gestiondesarts@hec.ca
© HEC Montréal, 2004. Tous droits réservés. |