|
|
Curriculum Vitae
MAIN COMPETENCES
AND CONTRIBUTION
-
Results-driven professional with
outstanding ability to manage several projects at a time (and a track-record
to prove it);
-
Global-oriented and
international-literate, practical thinker;
-
Over 8-year, hands-on worldwide
experience of strategic and applied marketing, both in academia and the
corporate world, plus 4 years as a
successful entrepreneur;
-
Entrepreneur-minded with knowledge
of the specific concerns of small and medium-size companies;
-
Spoken languages:
- French (fluent);
- English (fluent);
- Spanish (fluent);
- German (intermediate);
- Italian (intermediate);
- Japanese (basic);
- Madarin Chinese (basic).
Post-Doctorate of Marketing Science
Massachusetts Institute of Technology,
Boston (MA) U.S.A.
Doctorate (Ph.D.) in
Marketing
Université Pierre-Mendès-France
(Grenoble 2), Grenoble (France)
Master of Business Administration (M.B.A.) in International
Marketing
Université Laval, Québec (Canada)
Bachelor of Computer Engineering and Business Administration (B.A.A.)
Université Laval, Québec (Canada)
Assistant Professor of Marketing
HEC Montréal
Montréal (Canada) / 2003-now
th
edition of the “Gestion du Marketing” textbook (sections and chapters
pertaining to international marketing, industrial marketing, as well as
strategic product, brand, and innovation marketing);
Invited as speaker in international conferences on marketing
strategy and venture capital as well as in the provincial and national media.
Consultant
Montréal (Canada) / 2003-now
-
Mandates include strategic marketing consultancy for companies of all sizes, including start-ups;
-
Clients include Raymond Chabot Grant Thornton, UAP/NAPA,
Technologies D-BOX, Zilaxis, Hydro-Québec, Dispill Inc., Young & Rubicam, and others.
Director, International Marketing and Distribution Channels
LYRtech Inc. / Digital Signal Processing Development Solutions Division
Québec (Canada) / 1997-2003
-
Planned and implemented product marketing strategies and
business model for a line of digital signal processing software and hardware
solutions;
-
Established and managed an internal sales & marketing team of
6;
-
Devised international strategic partnerships with world-class
companies (Texas Instruments, The MathWorks, Analog Devices, and others)
aiming at “crossing the chasm” and building additional franchise;
-
Planned, implemented, and maintained international
distribution and valueadded reselling through strategic alliances in over 20
countries on 6 continents, including negotiation of agreements, technical
training, etc.;
-
Took part in the company IPO (LYRtech is listed on the TSX
Venture).
President & CEO, Founder
Les Produits JV
Québec (Canada) / 1993-1997
-
Established and managed a company active in manufacturing and
sales of student-targeted, fabric-made products (pencil cases, schoolbags,
etc.);
-
Planned, organized, directed, and supervised all company
activities—i.e., financing, accounting, marketing, sales, production, sourcing,
etc.—following a network business model;
-
Developed a distribution network throughout the Province of
Québec, Canada, and two North-Eastern U.S. states;
-
Received the 1995 “Student-Entrepreneur Award” from the
Business Development Bank of Canada.
|
|
