This is a different version of one of the quiz questions. It is basic, you should know the four marketing strategies until the day you retire. Again, a quick look at the various definitions.
 

7.    When a firm tries to increase sales by selling its present products in new markets, this is called:

a)    market penetration.
Existing product in existing market, products that are repositioned for instance (e.g. Black Label)

b)    market development.
This is the right answer.

c)    product development.
In this case, there is a new product launched targeted at an existing market, e.g. a conditioner of the same brand as an existing shampoo.

d)    diversification.
When the company decides to introduce a new product to a new target market.

e)    market integration.
This term is unknown to me.

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