This question is a bit tricky. Some of you may have actually chosen the correct answer randomly. That's OK too, but take a look at why answer b) is the correct answer. This also comes from Chapter 2.

5.    A marketing strategy consists of two interrelated parts. They are:

a)    selection of a target market and implementing the plan.
The selection part is right, but implementing the plan is not strategy.

b)    selection of a target market and development of a marketing mix.
Indeed, there is the selection of the target market - which is part of the strategy - and the development of the marketing mix - which is also part of the strategy. Don't confuse the strategy with the actual implementation.

c)    selection and development of a marketing mix.
This is only part of the strategy.

d)    finding attractive opportunities and developing a marketing mix.
If you want to play on words, selecting a target market could be an attractive opportunity, except that it is not as specific. In marketing, choosing the target market is crucial.

e)    finding attractive opportunities and selecting a target market.
The marketing mix is part of the marketing strategy, so this answer is incomplete.

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