30.   Regarding the new-product development process

a)    screening criteria should be mainly quantitative - because qualitative criteria require too much judgement.
They may require to much judgement, but they are necessary, so this statement is false.

b)    concept testing tries to see how the new product works in the hands of potential customers.
Indeed, once the idea moved past the screening test, the company asks for some input from potential users of the product.

c)    it tries to "kill" new ideas that are not likely to be profitable.
This may be a consequence of the process, but it doesn't necessarily try to do that, on the contrary, it tries to find ideas that will be profitable in the long run. So this statement is false.

d)    market tests should be conducted for all new product ideas before commercialization.
Market testing can be a difficult decision, since it allows competitors to see what you have in store and if one of them has a similar idea somewhere in its laboratory, that might do your new product more harm than good (this is what happened to Labatt Dry beer).

e)    all of the above are true.
Well, obviously not.

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