This is the application part of the product life cycle (Chapter 10). Of course, you had to read all answers before making your choice, since all statements are true.

29.   In planning for different stages of the product life cycle, strategy planners must be aware that:

a)    losses can be expected during the introduction stage.

b)    the life cycle of mature product-markets can be extended through strategic product adjustments.

c)    offering the product to a new market segment may start a whole new life cycle.

d)    products can be withdrawn from the market before the sales decline stage - but even here a phase-out strategy is usually required.

e)    All of the above statements are true statements.

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