Again, one of those basic basic concepts in marketing: the product life cycle. You must know the four stages as well as their respective characteristics and managerial implications. Review the description in Chapter 10 if in doubt.

25.   The product life cycle has four stages. Which of the following is not one of these?

a)    Market introduction.

b)    Market growth.

c)    Market maturity.

d)    Economic competition.
This is the only term that has nothing to do with the four stages.

e)    Sales decline.

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