This is a very basic question on consumer behaviour. For those of you planning to take some third level courses in marketing, you will see this model again in the Consumer behaviour course (Comportement du consommateur) and in Mass communication (Communication de masse). Be sure to understand what each step in the process means (Chapter 7). Knowing that and using a bit of common sense, you will understand why answer e) is the only correct one.

21.   Which of the following gives the proper ordering of the stages in the "adoption process"?
a)    Awareness, interest, trial, evaluation, decision, dissonance.
b)    Awareness, interest, trial, decision, evaluation, confirmation.
c)    Awareness, interest, evaluation, trial, decision, confirmation.
d)    Interest, awareness, trial, decision, evaluation, dissonance.
e)    Awareness, interest, evaluation, decision, trial, confirmation.

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