2.    Based on the following company statements, which company is most likely to be in the marketing era?
a)    "Our sales force was able to sell middlemen more of our new product than they can resell in all of this year".
Oh sure, that's a good marketing practice! Sounds more like a selling orientation.

b)    "Our marketing manager is co-ordinating pricing, product decisions, promotion and distribution to help us show a profit at the end of this year."
Any marketing manager does that. It is not directly related to a company in the marketing era, that's why this is not a correct answer. If you chose this answer, my guess is that you didn't check the other answers first.

c)    "The whole company is in good shape - demand exceeds what we can produce."
Whether the company is in good shape or not does not matter. It is how the managers view their business and this statement does not appear to come from a marketing-oriented company.

d)    "Our long-range plan - developed by our marketing manager - is to expand so that we can profitably meet the long-term needs of our customers."
This is the definition of the marketing era, as stated in the textbook.

e)    "Our new President previously led our marketing effort as Vice President of Sales."
Of course, that doesn't necessarily makes him/her a president of a marketing-oriented company.

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