I hope that your thought process has changed with your experience in the marketing class, if it has, you will have learned something! The correct answer is a). The formal definitions of those basic concepts in consumer behaviour are detailed in Chapter 7.

19.   A change in a person's thought processes caused by prior experience is called:

a)    learning.
b)    attitude change.
c)    belief change.
d)    response.
e)    reinforcement.

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