This is a very, very easy question on the difference between primary and secondary data. You should have answered d) right away. If you don't know why, go back to the definitions in the textbook, Chapter 5 or look at your class notes.

17.   A marketing analyst would not use which of the following research methods when gathering primary data?
a)    Observation.
b)    Experiment.
c)    Mail survey.
d)    Library search.
e)    Personal interviews.

Press the "Back" button to go back to the questions.