Tricky questions about definitions of segmentation dimensions. Really, you may have hesitated between c) and d), since a) and b) do not exist. This question comes from Chapter 3. If it took you too long to find the right answer, maybe you didn't read the question properly, which asks for the dimensions to qualify potential buyers of a brand.

13.   Which of the following types of dimensions would be the most important if one were particularly interested in why some target market was likely to buy a particular brand within a product-market?

a)    Primary dimensions.
Trick answer. In the context of segmentation, primary dimensions do not exist.

b)    Secondary dimensions.
Same thing.

c)    Qualifying dimensions.
Those dimensions are useful to identify potential buyers in a product class, e.g. potential buyers of a car.

d)    Determining dimensions.
The correct answer, because determining dimensions are those that can best describe why a potential buyer would prefer a specific brand.

e)    Both a) and c).

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