Fall 1998
Sample questions for the final exam
Answers to multiple choice questions 1. b Chapter: 9 New Product Development and Product Life Cycle
2. d Chapter: 9
3. b Chapter: 9
4. c Chapter: 9
5. c Chapter: 10 Pricing Considerations and Approaches
6. d Chapter: 10
7. b Chapter: 10
8. c Chapter: 10
9. b Chapter: 11 Princing Strategies
10. e Chapter: 12 Distribution Channels and Logistics Management
11. a Chapter: 12
12. d Chapter: 12
13. c Chapter: 13 Retailing and Wholesaling
14. b Chapter: 13
15. a Chapter: 13
16. d Chapter 13
17. d Chapter: 14 Integrated Marketing Communication Strategy
18. d Chapter: 15 Advertising, Sales Promotion and Public Relation
19. d Chapter: 15
20. d Chapter: 15
21. c Chapter: 16 Personal Selling and Sales Management
22. b Chapter 16
23. c Chapter: 16
24. c Chapter: 16
25. a Chapter: 16
26. d Chapter: 17 Direct and Online Marketing
27. a Chapter: 17