20. Regarding pricing objectives, a good marketing manager knows that:
a)
target return objectives usually lead to a large profit.
Not
necessarily, since the target can be relatively low and thus low profits!
b)
status quo pricing objectives can be part of an extremely aggressive marketing
strategy.
I
doubt that a status quo pricing will be part of an aggressive marketing
strategy!
c)
sales-oriented objectives usually lead to high profits.
Sales-oriented
objectives usually lead to high sales. Whether profits will be high depends
on the cost structure of the product of course.
d)
profit maximization objectives don't always mean high prices.
True, again, depending on the cost structure of the product, a high profit
margin can be set by a company with very low costs and still have prices
below the competition.
e)
both b) and d).
No. Definitively not.