If you look carefully at all the answers, the only statement that contains all four components is d). All the other ones have something "wrong" with it. I suggest you identify where they are wrong.
17. Which of the following is the best example of an advertising objective?
a)
"We want to increase profits, and that will require significantly expanding
sales of our product."
b)
"We want to win an advertising industry artistic award for the creative
effort on the ad."
c)
"We want to make older consumers aware of our product, since they have
the greatest need."
d)
"We want 35 percent of our target customers to be aware of our new product
within the next two months."
e)
"We want to generate enough interest in our product that middlemen will
be willing to stock it."