13. Regarding product life cycles and promotion:
a)
persuading becomes important in the market growth stage.
Indeed: at this stage, there are more competitors in the market place,
the product is already well known, so it is important to create brand preference.
b)
in market maturity, more competitors enter the market and the promotion
emphasis must now shift to building selective demand for the firm's own
brand.
Well,
one would hope that the promotion emphasis has been on the firm's own brand
all the time and not just during the maturity stage! This answer is not
correct.
c)
during market introduction, the basic promotion objective is to remind.
Of course not, during market introduction, the firm must give as much information
as possible on the new product or brand. If some competitors already exist,
there could also be a comparative component in the ad, i.e. stating why
this brand is better.
d)
in sales decline, the amount spent on promotion usually increases as firms
use reminder promotion to increase demand.
This
depends on the situation, but as a general rule, a firm will generally
decrease its promotional effort during the decline stage, unless it has
identified a new market for the product.
e)
all of the above are true.
Obviously
not.