11. A producer using normal promotion efforts - personal selling, sales promotion, and advertising - to help sell a whole marketing mix to possible channel members, has:
a)
an intensive distribution policy.
We're
talking promotion here, not distribution.
b)
a pushing policy.
Indeed:
when the promotional effort is geared at the channel members, as opposed
to final users, we're talking of a pushing or "push" policy.
c)
a pulling policy.
Wrong:
a pulling policy means orienting the promotional effort to the final users,
who, we expect, will "pull" the product through the channel.
d)
a selective distribution policy.
Again,
this is not a question on distribution.
e)
a target marketing policy.
Yes,
maybe, but that was not the question.