11. A producer using normal promotion efforts - personal selling, sales promotion, and advertising - to help sell a whole marketing mix to possible channel members, has:
an intensive distribution policy.
We're talking promotion here, not distribution.
a pushing policy.
Indeed: when the promotional effort is geared at the channel members, as opposed to final users, we're talking of a pushing or "push" policy.
a pulling policy.
Wrong: a pulling policy means orienting the promotional effort to the final users, who, we expect, will "pull" the product through the channel.
a selective distribution policy.
Again, this is not a question on distribution.
a target marketing policy.
Yes, maybe, but that was not the question.