Yet another important model on how communication works, but this time it refers specifically to marketing communication, i.e. how a company can most appropriately inform its target market.

AIDA means: Attention, Interest, Desire, Action. Therefore correct answer is b).

10.    The AIDA model consists of four promotion tasks:

    a)    getting Attention, holding Interest, creating Demand, and obtaining Action.
    b)    getting Attention, holding Interest, arousing Desire, and obtaining Action.
    c)    becoming Aware, holding Interest, arousing Desire, and obtaining Action.
    d)    getting Attention, building Intrigue, arousing Desire, and obtaining Action.
    e)    becoming Aware, holding Interest, arousing Desire, and providing Assistance.