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Contact
Information
Marketing
Department
HEC Montreal
3000, chemin de la Cote-Sainte-Catherine
Montreal (Quebec)
Canada H3T 2A7
Office: 4.366
Phone: (514) 340-6980
Fax: (514) 340-5631
Email: sylvain.senecal@hec.ca
Web site: http://www.hec.ca/profs/sylvain.senecal.html
LinkedIn:
http://www.linkedin.com/in/sylvainsenecal
Education
Ph.D in Administration, HEC Montreal,
University of Montreal
(2003)
M.Sc. in Administration, HEC Montreal,
University of Montreal
(1995)
B.B.A., Laval University (1992)
Work Experience
HEC Montreal
(2004 - present)
Chairholder, RBC
Financial Group Chair of E-Commerce (2007 - present)
Associate
Professor of Marketing (2006 – present)
Assistant
Professor of Marketing (2004 - 2006)
Scientific
Director, RBC Financial Group Chair of
E-Commerce (2006 – 2007)
University of
Toledo
(2002-2004)
College
of Business Administration
Assistant
Professor of E-Commerce and Marketing
HEC Montreal (2000-2002)
University
of Montreal
Lecturer
Electronic Commerce Institute of Montreal
(2000-2002)
Lecturer
Mittal Canada Inc. (formerly Ispat Sidbec Inc.) (1995-1999)
Marketing
Analyst & Customer Service Supervisor
Teaching
HEC Montreal
Consumer Behavior, B.B.A.
Introduction to Marketing, B.B.A.
Electronic Marketing, Graduate.
Online Retailing, Graduate
Online Consumer Marketing. Ph.D.
University of Toledo
Consumer Behavior, B.B.A.
E-Commerce
Business Models and Project Management, B.B.A.
Internet Marketing, B.B.A.
Principles of Marketing, B.B.A.
Research Interests
Consumer behavior: Decision-making
and Reference group influence.
E-Commerce: E-tailing,
Intermediaries, and Marketing channels.
Publications
Book Chapters
Sénécal. S. (2009), “The Empowered Consumer”, in The Disloyal Company, Leger
Marketing (Ed.), Transcontinental Books, Montreal, Canada, pp. 155-172.
Tamilia, R., Sénécal, S., and Corriveau, G. (2003),
“Conventional Channels of Distribution and Electronic Intermediaries: A Functional
Analysis,” in Internets, Intranets, and
Extranets: New Waves in Channel Surfing, Audesh Paswan, (Ed.),
The Haworth Press Inc., Binghampton,
NY, pp. 27-48.
Refereed Articles
Aljukhadar, M., Sénécal, S., and Ouellette, D. (conditionally accepted),
“How Media Richness of the Retailer Privacy Agreement Influences Online
Trust and Purchase Intentions,” International Journal of Electronic
Commerce.
Pedraz-Delhaes, A., Aljukhadar, M., Sénécal, S. (forthcoming), “The Effect
of Document Language Quality on Consumer Perceptions,” Canadian Journal
of Administrative Sciences.
Nantel, J. and Sénécal, S. (2009), “The Effect of Counterproductive Time on
Online Task Completion,” International Journal of Internet Marketing and
Advertising, 5 (4).
Wang, J. and Sénécal, S. (2008), “Measuring Perceived Website Usability,”
Journal of Internet Commerce, 6(4), 97-112.
Chou, A., Pullins, E., and Sénécal, S. (2007), “Technology Empowerment as a
Determinant of Salesforce Technology Usage,” Journal of Selling and
Major Account Management, 7 (2), 20-29.
Nita, I. and Sénécal, S., (2007) “Le Théâtre d’Aujourd’hui et sa stratégie
marketing sur Internet,” International Journal of Case Studies in
Management, 5 (2).
Rao, S., Truong, D., Sénécal, S., and Le, T. (2007), “How Buyers’ Expected
Benefits, Perceived Risks, and e-Business Readiness Influence their E-Marketplace
Usage,” Industrial Marketing Management, 36, 1035-1045.
Sénécal, S., Pullins E.
et Buehrer, R. (2007), “The extent of technology usage and salespeople: An
exploratory investigation,”
Journal
of Industrial and Business Marketing, 22 (1), 52-61.
P. Kalczynski; Sénécal, S., and Nantel, J. (2006),
“Predicting Online Task Completion with Clickstream Complexity Measures: A
Graph-Based Approach,”
International Journal of
Electronic Commerce, 10 (3), 123-143.
Sénécal, S., Kalczynski, P., et Nantel, J. (2005),
“Consumers’ Decision-Making Process and Their Online Shopping Behavior: A Clickstream Analysis,”
Journal
of Business Research, 58 (11), 1599-1608.
Nantel, J.; Sénécal, S. et A. Mekki-Berrada (2005),
“The Influence of “Dead-ends” on Perceived Website Usability,”
Journal of e-Business, 5
(1), 1-12.
Buehrer, R., Sénécal, S., et Pullins E. (2005),
“Sales Force Technology Usage — Reasons, Barriers, and Support: An
Exploratory Investigation,”
Industrial
Marketing Management, 34 (4), 289-398.
Sénécal, S. et Nantel, J. (2004), “The Influence of
Online Product Recommendations on Consumers’ Online Choices,”
Journal of
Retailing, 80 (2), 159-169.
Sénécal,
S. et Nantel, J. (2003), “Air Canada and the Travel Industry on the
Internet,“
Revue internationale de cas
en gestion, 1 (1).
(This case was also selected
for the 2002 Concordia MBA International Case Competition.)
Tamilia, R., Sénécal, S., et Corriveau, G. (2002),
“Conventional Channels of Distribution and Electronic Intermediaries: A
Functional Analysis,“
Journal of Marketing Channels,
9 (3/4), 27-48.
Nantel,
J., Sénécal, S., et Caron, R. (2001), “Utilisation des meilleures pratiques
commerciales sur Internet: Une étude empirique de type benchmarking,“
Gestion, 26 (3), 27-34.
Conferences
Aljukhadar, M. Sénécal, S., and Daoust, C-E (2009), “Information Overload
Reexamined: Recommendation Agents as Consumer Response Heuristic and Effects
on Choice Quality, Choice Confidence, and e-store Evaluation,” ACR 2009,
Pittsburgh, PA.
Merle, A., St-Onge, Anik, and Sénécal, S. (2009), “Do I Recognize Myself in
this Avatar? An Exploratory Study of Self-Congruity and Virtual Model
Personalization Levels,” 5th World Conference on Mass Customization &
Personalization, Helsinki, Finland.
Aljukhadar,
M., Sénécal, S. (2009), “How the Website Usability Elements Impact
Performance,” Fifteenth Americas Conference on Information Systems (AMCIS),
August, San Francisco, CA.
Belisle, J-F., Sauvé, S., and Sénécal, S. (2009), “Measuring Service Quality
of Government Websites: The Development and Validation of the Electronic
Governmental Service Quality (E-GovServqual) Scale,” 2009 Macromarketing
Seminar, June, Norway.
Restuccia,
M., Legoux, R., Sénécal, S., and Liviau, V. (2009), “Trust Trumps Expertise:
An Empirical Investigation of Divergent Advice for Movie Recommendations,”
2009 International Conference on Arts and Cultural Management, June, Dallas,
TX.
Belisle, J-F, Senecal, S. and Bohbot, L. (2009), “Is Corporate Blogging A
Good Way to Spread Word-of-Mouth? The Role of the Information Source and
Comments of Others on Consumers’ Attitudes and Word-of-Mouth Intentions,”
The Society for Consumer Psychology Conference, San Diego, CA.
Tremblay, E., St-Onge, A. Ouellet, JF, and Sénécal, S. (2009), “Website
Innovativeness: Development and Validation of the Measure,” ACR Asia
Pacific, India.
Kalczynski, P., Sénécal, S., and Fredette, M. (2008), Dynamic Prediction of
Retail Website Visitors’ Intentions, The 8th International Conference for
Electronic Business, Hawaii, USA.
Pedraz-Delhaes, A., Aljukhadar, M. and Senecal, S. (2009), "THE EFFECT OF
DOCUMENT LANGUAGE QUALITY ON CONSUMER PERCEPTIONS", in Advances in Consumer
Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN :
Association for Consumer Research.
Belisle, J-F, Bohbot, L., and Sénécal, S., (2008), “Is Corporate Blogging A
Good Way to Spread Word-of-Mouth? The Role of the Recommendation Source and
Comments of Others on Consumers’ Attitudes and Word-of-Mouth Intentions,
Premier Colloque International: Le Management de la confiance sur Internet,
June, Aix-en-Provence, France.
Nantel, J., and Sénécal, S. (2007) “The Effect of Counterproductive
Time on Online Task Completion,” in Margaret Craig-Lees, Gary Gregory and
Teresa Davis (eds.), Advances in Consumer Research Asia
Pacific, Vol. 7.
Chou, A., Pullins, E., et Sénécal, S. (2006),
“Empowerment of Technology Belief and Sales Task Performance,” Decision
Sciences Institute Annual Meeting, San
Antonio, TX.
Nantel, J. et Sénécal, S. (2006) “The Effect of
Counterproductive Time on Online Task Completion,” Association for Consumer
Research Asia-Pacific Conference, Sydney,
Australia.
Rao, S., Truong, D., Sénécal, S., et Le, T. (2005),
“How Buyers’ Expected Benefits, Perceived Risks, and e-Business Readiness
Influence their E-Marketplace Usage,” The Third Annual Supply Chain
Management Symposium, Toronto,
Canada.
Nantel, J.; Sénécal, S. et A. Mekki-Berrada (2005),
“The Influence of “Dead-ends” on Perceived Website Usability,” 5th Annual
Conference, International Academy of E-Business, San Francisco, CA.
Truong, D., Le, T., Rao, S., et Sénécal, S. (2004),
“The Correlation Between E-Readiness and Electronic Marketplace Usage: An
Empirical Study From The Buyer Perspective,” Collaborative Electronic
Commerce Technology and Research Conference, Santiago, Chile.
Wang, J. et Sénécal, S. (2004), “Measurement of
Perceived Website Usability: Evidence from a Transactional Website,” Decision
Sciences Institute Annual Meeting, Boston,
MA.
Sénécal,
S., Kalczynski, P., et Nantel, J. (2003), “Consumers’ Decision-Making Process
and Their Online Shopping Behavior: A Clickstream Analysis,” 6th Annual
Retailing Seminar Symposium, Society for Marketing Advances, New Orleans, LA.
Sénécal,
S. et Nantel, J. (2003), “Online Influence of Relevant Others: A Framework,”
Sixth International Conference on Electronic Commerce Research, Dallas, TX.
Lim,
J.-S., Lipkin, I., et Sénécal, S. (2003), “Multi Stage Model of Click Stream
Analysis,” 2003 Decision Sciences Institute Annual Meeting, Washington, DC.
Sénécal,
S. et Nantel, J. (2003), “The Influence of Online Product Recommendations on
Consumers’ Online Choices,” 2003 INFORMS Marketing Science Conference,
University of Maryland, College Park.
Sénécal, S. et Bergeron
J. (2003), “The Effects of Objective and Subjective Knowledge on Consumer Participation
in Curbside Recycling,” AMA 2003 Marketing and Public Policy Conference,
Washington.
Sénécal, S., Gharbi,
J-E., et Nantel, J. (2002), “The Influence of Flow on Hedonic and Utilitarian
Shopping Values,“ in S. Broniarczyk and K. Nakamoto (Eds.), Advances in
Consumer Research, Vol. 29.
Bergeron,
J. et Sénécal, S. (2001), “How Can Retailers Increase Online Customers’
Loyalty: An Exploratory Study,” 2001 Hawaii Conference on Business, Honolulu.
Sénécal, S. (2000), “Stopping Variables In Online Buying Processes: An
Innovation Diffusion Approach,” Americas Conference on Information Systems,
Association for Information Systems, Long Beach.
Sénécal, S. (2000), “Intelligent Agents as Consumers’ Recommendation
Sources: An Exploratory Study of Collaborative Filtering,“ The 28th
Administrative Sciences Association of Canada
Annual Conference, Administrative Sciences Association of Canada, Montreal.
Sénécal, S. et Duhaime, C. (1997), “Variables Influencing Consumers’
Participation Intensity in Curbside Recycling Program,” 7th Marketing and
Public Policy Conference, American Marketing Association, Boston.
Invited Presentations
Sénécal S. (2009), “How Media Richness of the Retailer Privacy Disclosure
Influences Trust and Purchase Intentions,” Bordeaux Management School,
France, November 24, 2009.
Sénécal, S. (2009), “Customer Empowerment,” CREPUQ, Montreal, September 25.
Sénécal, S (2009), “Rountable Session: Marketing 360 degrees,” Relationship
Marketing Association, Montreal, March 11.
Sénécal, S. and Tanguay, S. (2008), “Client 2.0,” Hydro-Quebec,” Montreal,
November 25.
Sénécal, S. (2008), “Customer Empowerment,” Réseau HEC, Montreal, October 24
Sénécal, S. (2008), “Is e-Commerce different?,” Is e-commerce law different
Conference, University of Montreal, October 2.
Sénécal, S. et Prom Tep, S. (2008), “Qu’est-ce que les clients désirent du
site web de leur banque?,” Journée Conférence Infopresse, Marketing
des produits financiers,
September 24.
Sénécal, S. (2008), “Customer Empowerment,” Leger Marketing, Montreal,
September 16.
Sénécal, S. (2008), “Online Banking à l’heure du client 2.0,” Crédit
Agricole, Montréal, May 1, 2008.
Sénécal, S. (2008), "Appréciation de votre site web par vos clientèles,"
Government of Quebec, ENAP, Quebec and Montreal, April 21 and 23.
Sénécal, S. (2008), “Internet et les déterminants de la réputation de
l’entreprise,” Entre-Vue Réseau HEC Montréal. Montreal, February 20.
Sénécal, S. (2008), “Cybercommerce: Situation actuelle, tendances et
pratiques émergentes,” Déjeuners-Conférences de Léger Marketing, Quebec,
February 13.
Sénécal, S. (2007), “Client 2.0,” Sécurité Financière Desjardins, Levis,
Quebec, December 12.
Sénécal, S. (2007), “Roundtable Session: Internet Tracking and Clickstream
Data: Methodological Issues,” Association for Consumer Research Conference,
Memphis, TN, October 28.
Sénécal, S. (2007), “E-commerce: Situation actuelle, tendances et pratiques
émergentes,” Déjeuners-Conférences de Léger Marketing, Montreal, October 23.
Sénécal, S. (2007), “WebPerform Workshop," Leger Marketing, Montreal,
September 10.
Sénécal, S. (2007), "Appréciation de votre site web par vos clientèles,"
Government of Quebec, ENAP, Quebec, June 19.
Sénécal, S. (2007), “Clickstream et Modélisation,” Atelier thématique du
GERAD - Modèles d’aide à la décision en marketing, HEC Montréal, January 25.
Nantel, J. and Sénécal, S. (2006), "Predicting Online Task Completion with
Clickstream Complexity Measures: A Graph-Based Approach," HEC Montreal,
February 2.
Sénécal, S. (2001), “Cybermarketing: Comment augmenter les ventes de votre
site web,” Board of Trade of Metropolitan Montreal, March 13.
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