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Sylvain Senecal Associate Professor |
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Contact Information Marketing
Department Office: 4.366 Phone:
(514) 340-6980 Email: sylvain.senecal@hec.ca
LinkedIn: http://www.linkedin.com/in/sylvainsenecal Education Ph.D in Administration, HEC M.Sc. in Administration, HEC B.B.A., Laval University (1992) Work Experience HEC Co-founder and Co-Director, Tech3Lab
(2011- present) RBC Financial Group Chair of
E-Commerce (2007 - present) Associate Professor of Marketing (2006 – present) Assistant Professor of Marketing (2004 - 2006) Scientific Director, RBC Financial
Group Chair of E-Commerce (2006 – 2007) Johannes Kepler University (2010) Visiting Associate Professor Bordeaux Management
School (2009 – present) Visiting Associate Research Professor University of
Toledo (2002-2004) College of Business Administration Assistant Professor of E-Commerce and Marketing HEC Montreal (2000-2002) University of Montreal Lecturer Electronic Commerce Institute of Montreal
(2000-2002) Lecturer Mittal Canada Inc. (formerly Ispat
Sidbec Inc.) (1995-1999) Marketing Analyst & Customer Service Supervisor Teaching HEC Montreal Consumer Behavior, B.B.A. Introduction to Marketing, B.B.A. Electronic Marketing, M.Sc. Online Retailing, M.Sc. Online Consumer Marketing. Ph.D. Web Analytic, M.Sc. Electronic Marketing (Undergraduate and MBA) Electronic Marketing University of Toledo Consumer Behavior, B.B.A. E-Commerce Business Models and Project Management, B.B.A. Internet Marketing, B.B.A. Principles of Marketing, B.B.A. Research Interests Consumer behavior: Decision-making,
Reference group influence, and Neuromarketing. E-Commerce: E-tailing,
Intermediaries, and Marketing channels. Publications Book Chapters Sénécal. S.
(2009), “The Empowered Consumer”, in The Disloyal Company, Leger Marketing
(Ed.), Transcontinental Books, Montreal, Canada, pp. 155-172. Tamilia, R., Sénécal, S., and Corriveau, G. (2003),
“Conventional Channels of Distribution and Electronic Intermediaries: A
Functional Analysis,” in Internets,
Intranets, and Extranets: New Waves in Channel Surfing, Audesh Paswan, (Ed.), The Haworth Press Inc., Binghampton, NY, pp. 27-48. Refereed
Articles Aljukhadar, M. Sénécal, S., and Daoust, C-E (forthcoming), "Using
Recommendation Agents to Cope with Information Overload," International Journal of Electronic
Commerce. Sénécal, S. (forthcoming) “My Virtual Model: From 3D Model to 2D/3D
Dressing Room,” International Journal
of Case Studies in Management. Truong,
D., Le, T.T., Sénécal, S., and Rao, S.S. (2012), “Electronic Marketplace: A
Distinct Platform for B2B Procurement” Journal
of Business-to-Business Marketing, 19 (3), 216-247. Merle, A., Sénécal,
S., and A. St-Onge (2012), “Whether and How Virtual Try-On Influences
Consumer Responses to an Apparel Web Site,” International Journal of Electronic Commerce, 16 (3), 41-64. Aljukhadar, M. and Sénécal,
S. (2011), “Usage and Success Factors of Commercial Recommendation Agents: A
Consumer Qualitative Study of MyProductAdvisor.com,” Journal of Research in Interactive Marketing, 5(2/3), 130-152. Aljukhadar, M. and Sénécal,
S. (2011),”Segmenting the On-line Consumer Market,” Marketing Intelligence and Planning, 29 (4), 421-435. Arcand,
M., Nantel, J. and Sénécal, S. (2011), “The Effects of Sex and Internet Usage
on Search Efficiency and Effectiveness,”
International Journal of Computer Information Systems and Industrial
Management Applications, 3, 663-670. Pedraz-Delhaes, A., Aljukhadar, M., Sénécal, S. (2010), “The Effect of
Document Language Quality on Consumer Perceptions,” Canadian Journal of Administrative Sciences, 27 (4), 363–375. Nantel, J. and Sénécal, S. (2009), “The Effect of Counterproductive
Time on Online Task Completion,” International
Journal of Internet Marketing and Advertising, 5 (4). Wang, J. and Sénécal, S. (2008), “Measuring Perceived Website
Usability,” Journal of Internet Commerce, 6(4), 97-112. Chou, A., Pullins, E., and Sénécal, S.
(2007), “Technology Empowerment as a Determinant of Salesforce
Technology Usage,” Journal of Selling and Major Account Management,
7 (2), 20-29. Nita, I. and Sénécal, S., (2007) “Le Théâtre d’Aujourd’hui et sa stratégie marketing sur Internet,” International Journal of Case Studies in Management, 5 (2).
Rao, S., Truong, D., Sénécal, S., and Le, T. (2007), “How Buyers’
Expected Benefits, Perceived Risks, and e-Business Readiness Influence their
E-Marketplace Usage,” Industrial Marketing Management, 36, 1035-1045. Sénécal, S., Pullins E. et Buehrer, R. (2007), “The extent of technology usage and
salespeople: An exploratory investigation,” Journal
of Industrial and Business Marketing, 22 (1), 52-61. P. Kalczynski; Sénécal, S., and Nantel, J. (2006), “Predicting Online
Task Completion with Clickstream Complexity
Measures: A Graph-Based Approach,” International Journal of Electronic
Commerce, 10 (3), 123-143. Sénécal, S., Kalczynski, P., et Nantel, J. (2005), “Consumers’
Decision-Making Process and Their Online Shopping Behavior: A Clickstream Analysis,” Journal
of Business Research, 58 (11), 1599-1608. Nantel, J.; Sénécal, S. et A. Mekki-Berrada (2005), “The Influence of
“Dead-ends” on Perceived Website Usability,” Journal of e-Business, 5
(1), 1-12. Buehrer, R., Sénécal, S., et Pullins E. (2005),
“Sales Force Technology Usage — Reasons, Barriers, and Support: An
Exploratory Investigation,” Industrial
Marketing Management, 34 (4), 289-398. Sénécal, S. et Nantel, J. (2004), “The Influence of Online Product
Recommendations on Consumers’ Online Choices,” Journal of
Retailing, 80 (2), 159-169. Sénécal, S. et Nantel, J. (2003), “Air
Canada and the Travel Industry
on the Internet,“ Revue internationale de cas en gestion, 1 (1). (This case was also selected for the 2002 Concordia
MBA International Case Competition.) Tamilia, R., Sénécal, S., et Corriveau, G. (2002),
“Conventional Channels of Distribution and Electronic Intermediaries: A
Functional Analysis,“ Journal of Marketing Channels,
9 (3/4), 27-48. Nantel, J., Sénécal, S., et Caron, R.
(2001), “Utilisation des meilleures pratiques commerciales sur Internet: Une
étude empirique de type benchmarking,“ Gestion, 26 (3), 27-34. Conferences Sénécal,
S.; Léger, P-M.; Fredette, M.; Riedl, R. (2012), “Consumers' Online Cognitive
Scripts: A Neurophysiological Approach,” International
Conference on Information Systems, December, Orlando, Florida. Prom Tep, S.; Sénécal, S.;
Dufresne, A., and Viau, C. (2012), “Web Site Sociability and Online
Contribution: The Mediating Role of Emotions,” ERGO’IHM 2012, October,
Biarritz, France. Sauvé, L., Sénécal, S. et Babin, M-J. (2012), “L'utilisation
des médias sociaux et des jeux en ligne pour créer le changement social, 80e
Congrès de l'ACFAS, May, Montreal. David-Ignatieff,
A. and Sénécal, S. (2012), “Quel est l’âge de l’avatar qui va permettre d’optimiser
l’attitude envers le site de l’internaute en fonction de son âge?,” Association
Information et Management, May, Bordeaux, France. Sénécal,
S., Léger, P-M., Fredette, M., and Riedl, R. (2012) Consumers' Online
Cognitive Scripts: A Research Program Based on Neurophysiology, Gmunden Retreat on NeuroIS 2012,
June, Gmunden, Austria. Sauvé,
L., Sénécal, S., Kaufman, D., Renaud L., and Leclerc, J. (2011). The Design of Generic Serious Game Shell. International
Conference on Information Technology Based Higher Education and Training -
ITHET 2011, August, Turkey. Sauvé, L,
Sénécal, S. Kaufman, D, and Renaud, D. (2011), A
Generic Serious Games Shell for Diversifying Distance Learning Methods. 24th ICDE World Conference, October, Indonesia. David-Ignatieff,
A. and Sénécal, S. (2011), “Détermination de l’âge idéal de l’avatar en
fonction de l’âge de l’internaute cible du site Internet,” 10ème journée de
recherche sur le e-marketing, September, Paris,
France. Merle,
A., Sénécal, S., and St-Onge, Anik (2011), “The Influence of Virtual Try-on
on Conative and Cognitive Responses Toward The Website,” European Marketing Association
Conference, May, Ljubljana, Slovenia. Merle,
A., Sénécal, S., and St-Onge, Anik (2011), "Est-ce que je me reconnais
dans cet avatar ? L’influence de
la congruence de l’avatar sur les réponses à l’égard d’un site de vente de
vêtements", French Marketing Association Conference,
May, Brussels, Belgium. Sauvé, L., Leclerc, J., Tanguay, V., Bertrand, G.,
and Sénécal, S. (2011) « Un jeu éducatif en ligne pour adopter un
comportement responsable à l'égard de la consommation d'eau. Les jeux sérieux : artefacts ou situations? » ACFAS,
Sherbrooke, May 13, Canada. Aljukhadar,M., Senecal, S., and Daoust, C-E. (2010), Information
Overload and Usage of Recommendations, ACM RecSys
2010 Workshop on User-Centric Evaluation of Recommender Systems and Their
Interfaces (UCERSTI), September 30, Barcelona, Spain. Dufresne, A., Prom Tep, S., Courtemanche, F., and Sénécal,
S. (2010), Physiological Measures, Eye Tracking, and Task Analysis to Track
User Reactions in UGC,” Measuring Behavior 2010, Eindhoven, August 24-27, Netherlands.
Aljukhadar,M. and Sénécal, S. (2010), Recommendation Agents that
Boost Performance: A Qualitative Approach to Investigate Their Design Success
Factors, International Conference on Electronic Commerce, August 2-4, Hawaii. Arcand, M., Nantel, J., and Sénécal, S. (2010), “The
effects of sex and Internet usage on search patterns and task performance on
the Internet: an exploratory study using an information processing
perspective,” IADIS e-Commerce 2010, Freiburg, Germany. Aljukhadar,M., Sénécal.,S., and
Daoust, C-E. (2010), "Recommendation Agents As Consumer Response
Heuristic To Information Overload And The Joint Effects On Choice Quality,
Choice Confidence, And Website Evaluation", in Advances in Consumer
Research Volume 37, eds. M.C. Campbell and J. Inman and R. Pieters, Duluth, MN : Association for Consumer Research. Merle,
A., St-Onge, Anik, and Sénécal, S. (2009), “Do I Recognize Myself in this
Avatar? An Exploratory Study of Self-Congruity and Virtual
Model Personalization Levels,” 5th World Conference on Mass Customization
& Personalization, Helsinki, Finland. Aljukhadar,
M., Sénécal, S. (2009), “How the Website Usability Elements Impact
Performance,” Fifteenth Americas Conference on Information Systems (AMCIS), August,
San Francisco, CA. Belisle, J-F., Sauvé, S., and Sénécal, S. (2009),
“Measuring Service Quality of Government Websites: The Development and
Validation of the Electronic Governmental Service Quality (E-GovServqual) Scale,” 2009 Macromarketing
Seminar, June, Norway. Restuccia, M., Legoux, R., Sénécal, S., and Liviau, V. (2009), “Trust Trumps Expertise: An Empirical
Investigation of Divergent Advice for Movie Recommendations,” 2009
International Conference on Arts and Cultural Management, June, Dallas, TX. Belisle, J-F, Senecal, S.
and Bohbot, L. (2009), “Is Corporate Blogging A
Good Way to Spread Word-of-Mouth? The Role of the Information Source and
Comments of Others on Consumers’ Attitudes and Word-of-Mouth Intentions,” The
Society for Consumer Psychology Conference, San Diego, CA. Tremblay, E., St-Onge, A. Ouellet,
JF, and Sénécal, S. (2009), “Website Innovativeness: Development and
Validation of the Measure,” ACR Asia Pacific, India. Kalczynski, P., Sénécal, S., and Fredette, M.
(2008), Dynamic Prediction of Retail Website Visitors’ Intentions, The 8th
International Conference for Electronic Business, Hawaii, USA. Pedraz-Delhaes, A., Aljukhadar, M. and Senecal, S. (2009), "THE EFFECT OF DOCUMENT LANGUAGE
QUALITY ON CONSUMER PERCEPTIONS", in Advances in Consumer Research
Volume 36, eds. Ann L. McGill and Sharon Shavitt,
Duluth, MN : Association for Consumer Research. Belisle, J-F, Bohbot, L.,
and Sénécal, S., (2008), “Is Corporate Blogging A Good Way to Spread
Word-of-Mouth? The Role of the Recommendation Source and Comments of Others
on Consumers’ Attitudes and Word-of-Mouth Intentions, Premier Colloque International: Le Management de la confiance sur Internet, June,
Aix-en-Provence, France. Nantel, J., and Sénécal, S. (2007) “The Effect of
Counterproductive Time on Online Task Completion,” in Margaret Craig-Lees,
Gary Gregory and Teresa Davis (eds.), Advances in Consumer Research Chou, A., Pullins, E., et
Sénécal, S. (2006), “Empowerment of Technology Belief and Sales Task
Performance,” Decision Sciences Institute Annual Meeting, Nantel, J. et Sénécal, S. (2006) “The Effect of
Counterproductive Time on Online Task Completion,” Association for Consumer
Research Asia-Pacific Conference, Rao, S., Truong, D., Sénécal, S., et Le, T. (2005),
“How Buyers’ Expected Benefits, Perceived Risks, and e-Business Readiness
Influence their E-Marketplace Usage,” The Third Annual Supply Chain
Management Symposium, Nantel, J.; Sénécal, S. et A. Mekki-Berrada (2005),
“The Influence of “Dead-ends” on Perceived Website Usability,” 5th Annual
Conference, International Academy of E-Business, San Francisco, CA. Truong, D., Le, T., Rao, S., et Sénécal, S. (2004), “The
Correlation Between E-Readiness and Electronic Marketplace Usage: An
Empirical Study From The Buyer Perspective,” Collaborative Electronic
Commerce Technology and Research Conference, Santiago, Chile. Wang, J. et Sénécal, S. (2004), “Measurement
of Perceived Website Usability: Evidence from a Transactional Website,”
Decision Sciences Institute Annual Meeting,
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Muhammad Aljukhadar |
Développer des sites détaillants
performants (Developing Peformant
E-Stores) |
2012 |
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Arabella David-Ignatieff |
Détermination de l’âge idéal de
l’avatar en fonction de l’âge de l’internaute cible du site Internet (2012) |
2012 |
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Anik St-Onge |
Essais sur la création de l’effet
d’entraînement du bouche à oreille électronique |
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Sanam Akhavannasab* |
Consumer Empowerment |
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Sandrine Prom Tep* |
Contributions
dans les plateformes sociales |
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Mostafa Purmehdi* |
Labels de recommandations |
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Sol Tanguay* |
Mesure du besoin d’interaction
sociale |
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Fateme Ghadami* |
Online Complaining Behaviors |
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* Co-supervision
MSc Reserach Supervision
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Émilie Gauther |
Différences
perçues par les consommateurs entre communautés virtuelles de marques
traditionnelles et de marques médias |
2012 |
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Rémi Servant |
L'effet de
l'influence des autres joueurs sur l'expérience de flow dans le contexte du
social gaming. |
2012 |
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Caroline Viau* |
Impact des
labels de recommandation congruents avec l'hédonicité des produits sur le
comportement des consommateurs** |
2011 |
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Pierre-Olivier Bilodeau |
L'utilisation
des téléphones mobiles à des fins de collecte de données |
2011 |
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Annie Couture* |
Le comportement de navigation des
innovateurs : une première caractérisation** |
2010 |
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Mathieu Bernier |
L'utilisation des liens entre
individus dans les agents de recommandations |
2010 |
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Marylène Nguyen |
Étude du degré d'utilisation
d'Internet comme source d'information pour les services financiers** |
2009 |
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Maude Benslimane* |
Les déterminants de l'essai d'une
technologie en libre-service, de type informationnel, au point de vente** |
2009 |
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Charles- Etienne Daoust |
Les effets de la surcharge
d'information sur l'utilisation et l'influence de recommandations en ligne |
2009 |
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Valérie Gohier* |
Les impacts du Customer Advocacy sur la confiance envers un site Web et sur les
intentions d'achats** |
2009 |
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Michaël Benhaïm* |
Marque de luxe et contrefaçons sur
Internet: Distinguer Le Bon, La Brute et Le Truand |
2009 |
|
Capucine Marquat |
Peut-on accroître sa notoriété par sa
seule présence sur les moteurs de recherche?** |
2009 |
|
Denis Ouellette |
Confiance à l'égard d'un
cybermarchand : un examen de l'impact du canal de présentation des
déclarations de confidentialité |
2008 |
|
Lionel Bohbot |
L'influence de la source et des
commentaires sur l'attitude face au contenu généré par les utilisateurs |
2008 |
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Édith Tremblay* |
L'innovativité
d'un site Web : Développement et validation de la mesure |
2008 |
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Louis-Martin Fournier |
Recommandations en ligne |
2008 |
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Arancha Pedraz-Delhaes |
Les effets de la qualité de la langue
dans la documentation accompagnant un produit sur les perceptions, les
attitudes et les intentions du consommateur |
2007 |
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Nathalie Spielmann |
Les réactions affectives et/ou
cognitives aux sites Web |
2007 |
* Co-supervision
E-Commerce M.Sc. Research or Internship Supervision
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Véronique Renaud |
Analyse préliminaire à la mise à
niveau du Site Internet du CHU Sainte-Justine Analyse préliminaire à la
mise à niveau du Site Internet du CHU Sainte-Justine |
2012 |
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Isabelle Chrun |
Stage CEPSUM |
2012 |
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Cyril Bernier |
Stage Samson Bélair
/ Deloitte & Touche |
2012 |
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Élodie Boissières |
Centre de recherche LICEF - Vers un
LICEF 2.0 |
2011 |
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Romain Larmet |
Le journalisme en ligne: Pratique en
transition et quête de nouveaux modèles |
2010 |
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Youssef Debbagh |
The 6th way |
2010 |
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Annie Thibodeau |
Stage Fédération des caisses -
Développement des normes rédactionnelles et d'interfaces graphiques |
2009 |
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Mohamed-Mehdi Jakani |
Stage Teksteel - Gestion
du marketing électronique web 2.0 |
2009 |
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Rosana Joanna Contreras Huancaya |
Stage Yves Rocher - Étude
d'opportunité E-Commerce - marché hispanique |
2009 |
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Yann Levy |
Élaboration d'un plan marketing pour
un site communautaire "videosharing"
dans un environnement Web 2.0 |
2008 |
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Ahmed Gourram |
Les communautés virtuelles : Vers un
modèle de classification |
2008 |
|
Ru Yun Pei |
Stage NVI - Internship Report at NVI |
2008 |
|
Cong Lu |
Stage Yves Rocher -
Le projet e-commerce chez Yves Rocher - Amérique du Nord |
2008 |
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Nadezda Filatova |
UM - IFT1148 Programmation serveur
avec ASP |
2008 |
|
Louis-Dominic Parizeau |
Adviso Conseil - SEM (Search Engine Marketing) |
2007 |
|
Abdelkrim Zehioua |
Optimisation du site web de Veridion et de son positionnement sur les outils de
recherche |
2007 |
|
Gary Germeil |
Projet de consultation pour Gologik Inc. |
2007 |
|
Paul Lehmann |
Wikio - Analyse
stratégique et optimisation du sourcing du moteur
de recherche d'activités Wikio |
2007 |
|
Miguel Heredia |
Concept Oriel: Guide stratégique et
pratique de référencement |
2006 |
Latest update : October 31, 2012.
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