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Marc-Alexandre Tomiuk Professeur adjoint, Service de l'enseignement du marketing Page personnelle Table des matières Éducation  Expérience professionnelle Intérêts de recherche Contributions à la recherche Curriculum Vitae Page officielle HEC

Concordia University, Montréal, Québec
Candidat au Doctorat en Administration (Marketing)
Janvier 1994 - Présentement

Concordia University, Montréal, Québec
M. Sc. en Administration (Marketing)
Septembre 1991 - Décembre 1993

McGill University, Montréal, Québec
B. Com. (Majeur en Psychologie)
Septembre 1988 - Août1991

Collège Français, Montréal, Québec
Diplôme d'Études Collegiales (DEC)
Septembre 1982 - Mai 1984

Collège Notre-Dame, Montréal, Québec
Diplôme d'Études Secondaires
Septembre 1977 - Juin 1982

École des HEC, Montréal, Québec
Professeur Adjoint
Juin 1999 - Présentement

Concordia University, Montréal, Québec
Assistant à la Recherche pour les professeurs Michel Laroche et Chankon Kim
Mai 1992 - Présentement

Concordia University, Montréal, Québec
Department of Marketing
Enseignant ayant donné 4 cours (Marketing 213 et Marketing 350)
Septembre 1996 - Avril 1998

Services: La qualité et la satisfaction. Le rôle de facteurs affectifs et cognitifs dans l'évaluation des services. Différences culturelles dans l'évaluation. >Scripts dans l'éxécution des services.

Mesures: Développement et purification de mesures. Validité de construits (MTMM). Item Response Theory (IRT).

Comportement du consommateur: L'impact de la culture (e.g., individualisme et collectivisme), de l'acculturation et de l'identité ethnique/culturelle sur le comportement.

Vente (Retailing): Perception et catégorisation du consommateur par le vendeur basées sur des indicateurs non-verbaux  (e.g., buyer vs. browser). 'Overconfidence bias' chez le vendeur dans sa capacité de pouvoir juger un consommateur.
 

Thèses

Tomiuk, M. A. (Forthcoming 2000). The Impact of Service Providers' Emotional Displays on Consumers' Perceived Service Quality Evaluations: The Intervening Role of Culture. Forthcoming Ph. D. Dissertation, Concordia University, Faculty of Commerce and Administration.

Tomiuk, M. A. (1993). The Development and Content Validation of a Preliminary Multidimensional and Multicultural Measure of Culture Change for Italian-Canadians. Unpublished M. Sc. Dissertation, Concordia University, Faculty of Commerce and Administration.
 

Publications (Revues)

Laroche, M., Kim, C., & Tomiuk, M. A. (1998). Test of A Nonlinear Relationship Between Linguistic Acculturation and Ethnic Identification. Journal of Cross-Cultural Psychology, 29(3), 418-433.
 
Laroche, M., Kim, C., & Tomiuk, M. A. (1998). Italian Ethnic Identity and Its Relative Impact on the Consumption of Convenience and Traditional Foods. Journal of Consumer Marketing, 15(2), 125-151.

Laroche, M., Kim, C., & Tomiuk, M. A. (1998). Italian Ethnic Identity and Its Relative Impact on the Consumption of Convenience and Traditional Foods. Reprinted in British Food Journal, 101(3).

Laroche, M., Kim, C., & Tomiuk, M. A. (1997). A Multidimensional Perspective on Acculturation and Its Relative Impact on the Consumption of Convenience Foods. Journal of International Consumer Marketing, 10 (1/ 2), 33-56.
 

Soumissions et Articles en Développement (Work in progress)

Laroche, M., Kim, C., Toffoli, R., and Tomiuk, M. (Submitted for review, 2000). The Application of Model-Based Item Assessments to Cross-cultural Research. International Marketing Review (Special Issue on cross-cultural research).

Kim, C., Laroche, M., & Tomiuk, M. A. (Submitted for review, 2000). A Measure of Acculturation for Italian-Canadians: Scale Development and Construct Validation. International Journal of Intercultural Relations.

Laroche, M., Kim, C., Toffoli, R., and Tomiuk, M. A. (Submitted for review, 2000). Model-based Item Assessment: An Adjunct to The Current Purification Paradigm and An Additional Precursor To Construct Validation. Journal of Business Research (Special Issue on Validity).

Kim, C., Laroche, M., & Tomiuk, M. A. (In progress). The Relative Effectiveness of An IRT-Based Approach in the Specification of CFA Models.

Kim, C., Laroche, M., & Tomiuk, M. A. (In progress). A General Approach to Ethnic Identity: A Three-Group Parameter Invariance Investigation.
 

Chapîtres Édités

Ashforth, B. E., & Tomiuk, M. A. (1999 forthcoming ). Emotional Labor and Authenticity: Views from Service Agents. In S. Feinstein (Ed.). Emotions in Organizations. Thousand Oaks, CA: Sage.
 

Conférences

Laroche, M., Kim, C., Toffoli, R., and Tomiuk, M. A. (Submitted for review, 2000). Nonparametric Model-based Assessments of Discriminative Power of a Validated Measure of Acculturation. Submitted for the 2000 ASAC conference to be held in Montreal.

Laroche, M., Kim, C., Toffoli, R., and Tomiuk, M. A. (Submitted for review, 2000). Analyses Traditionnelles et IRT d'Une Version Chinoise de L'échelle du 'Need For Cognition.' Submitted for review for the 2000 Association Francaise du Marketing (AFM) conference to be held in Montreal.

Kim, C., Laroche, M., Toffoli, R., and Tomiuk, M. A. (2000). An Item Response Theory Analysis of Rosenberg's Self-esteem Scale. Accepted for publication for the 2000 Academy of Marketing Science conference to be held in Montreal.

Kim, C., Laroche, M., & Tomiuk, M. A. (1998). The Relative Effectiveness of An IRT-Based Approach in the Specification of CFA Models. Paper presented at the 1998 Southern Marketing Association Conference in New Orleans, Louisiana.

Laroche, M., Kim, C., & Tomiuk, M. A. (1998). IRT-Based Item Level Analysis: An Additional Diagnostic Tool for Scale Purification. Paper presented at the 1998 Advances in Consumer Research Conference in Montreal, Canada.

Laroche, M., Kim, C., & Tomiuk, M. A. (1998). Invariance in Italian and Greek Multidimensional Ethnic Identity: Some Implications for Food Consumption. Paper presented at the 1998 Multicultural Marketing Conference in Montreal, Canada.

Laroche, M., Kim, C., & Tomiuk, M. A. (1998). Translation Fidelity: An IRT Analysis of Likert-Type Scale Items from A Culture Change Measure for Italian-Canadians. In Joe Alba and Wes Hutchinson (Eds.), Advances in Consumer Research, Vol. XXV. Provo, UT: Association for Consumer Research.

Ashforth, B. E., & Tomiuk, M. A. (1997 July ). My Role, My Self, and I: The Attitudes of Service Professionals Toward Service Work. Paper presented at the 5th European Congress of Psychology, Dublin, Ireland.

Ashforth, B. E., & Tomiuk, M. A. (1996 August). The Experience of Emotional Labor in Service Encounters. Paper presented at the annual meeting of the Academy of Management, Cincinnati.

Laroche, M., Kim, C., & Tomiuk, M. A. (1996). A Multidimensional Perspective on Acculturation and Its Relative Impact on Consumption and Lifestyles. In K. Pravat Choudhury (Ed.), Proceedings of the 1996 Multicultural Marketing Conference. Virginia Beach, VI: Academy of Marketing Science and Old Dominion University, 206-207.
 

Documents de Travail (Working Papers)

Tomiuk, M. (Forthcoming). Measurement: Old and New Perspectives. Working Paper, École des HEC,  #99-09.

Kim, C., Laroche, M., & Tomiuk, M. A. (1998). A Measure of Acculturation for Italian-Canadians: Scale Development and Construct Validation. Working Paper, Concordia University, WP# 98-06-05,  55 pages.

Kim, C., Laroche, M., & Tomiuk, M. A. (1998). The Relative Effectiveness of An IRT-Based Approach in the Specification of CFA Models. Working Paper, Concordia University.

Laroche, M., Kim, C., & Tomiuk, M. A. (1998). A Comparison of Traditional and Nonparametric Item Analyses of An Acculturation Scale. Working Paper, Concordia University.

Laroche, M., Kim, C., & Tomiuk, M. A. (1998). Invariance in Italian and Greek Multidimensional Ethnic Identity: Some Implications for Food Consumption. Working Paper, Concordia University.

Laroche, M., Kim, C., & Tomiuk, M. A. (1998). IRT-Based Item Level Analysis: An Additional Diagnostic Tool for Scale Purification. Working Paper, Concordia University.

Laroche, M., Kim, C., & Tomiuk, M. A. (1997). Italian Ethnic Identity and Its Relative Impact on the Consumption of Convenience and Traditional Foods. Working Paper, Concordia University, WP #97-08-17, 44 pages.

Laroche, M., Kim, C., & Tomiuk, M. A. (1997). Translation Fidelity: An IRT Analysis of Likert-Type Scale Items from A Culture Change Measure for Italian-Canadians. Working Paper, Concordia University, WP #97-03-12, 16 pages.

Laroche, M., Kim, C., & Tomiuk, M. A. (1997). An Investigation of Italian and Greek Multidimensional Ethnic Identity Structures. Working Paper, Concordia University, WP #97-02-11, 28 pages.

Laroche, M., Kim, C., & Tomiuk, M. A. (1996). A Multidimensional Perspective on Acculturation and Its Relative Impact on Consumption and Lifestyles. Working Paper, Concordia University, WP #96-07-05, 36 pages.

Laroche, M., Kim, C., & Tomiuk, M. A. (1996). The Relationship Between Acculturation and Ethnic Identity: The Attraction-Resistance Model. Working Paper, Concordia University, WP #96-02-01, 21 pages.

Le CV peut être visionné en français ou en anglais.

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