ELS DE WILDE

Assistant Professor

Contact Information

Marketing Department
HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
H3T 2A7

Office: 4.752

Telephone: (514) 340-7042
Fax: (514) 340-5631

Email: els.de-wilde@hec.ca
Web Site: www.hec.ca/pages/els.de.wilde.html

Research Interests

• Consumer Information Processing
• Consumer Decision Making
• Services Marketing

Education

· Kandidaat in Psychology (Catholic University Leuven, Belgium, 1996)

· Licentiaat in Psychology (Catholic University Leuven, Belgium, 1999)

· Ph.D. in Business Administration (University of Florida, 2005)

Grants and honors

· New project grant, HEC Montréal (4500$), 2004

· Dissertation grant, HEC Montréal (2200$), 2003

· Haring Symposium Fellow, Indiana University, 2002

· Graduate Assistantship, University of Florida, 2001-2003

· Alumni Fellowship, University of Florida, 1999-2001

· Graduated with Great Distinction, Catholic University Leuven, 1999

· European Commission SOCRATES grant for study at Complutense University Madrid, 1996-1997

· Graduated with Distinction, Catholic University Leuven, 1996

Teaching

Winter 2005

• Consumer behavior (offered in French) (B.A.A.), HEC.
• Marketing research (offered in French) (B.A.A.), HEC.

Fall 2004

• Consumer behavior (offered in French) (B.A.A.), HEC.

Other Teaching Experience

• MAR 3503 – Consumer behavior.  University of Florida, summer 2001.

Publications

Els De Wilde, Veerle Vanoverberghe, Gert Storms, and Paul De Boeck (2003), “The Instantiation Principle Re-Evaluated,” Memory, 11 (November), 533-548.

Alan D. J. Cooke, Chris Janiszewski, Marcus Cunha, Jr., Suzanne A. Nasco, and Els De Wilde (2004), “Stimulus Context and the Formation of Consumer Ideals,” Journal of Consumer Research, 31 (June), 112-124.

Last update: June 8, 2005

HEC Montréal