1.    Which of the following is a true statement:

a)    Since marketing is concerned with many thousands of different products, there is no one set of marketing functions that applies to all products.
While it is true that there is no "one set" of marketing plans, there is only one set of marketing variables.

b)    Responsibility for performing marketing functions can be shifted and shared, but no function can be completely eliminated
As an example, think of retailers such as "Club Price", which are mass retailers with very little service. The usual functions performed by retailers (such as wide assortment, place utility, service, etc.) have to be performed by the consumer. The functions still exist, but they are performed by another actor.

c)    From a micro viewpoint, every firm must perform all of the marketing functions.
Of course not, the example above just proves the opposite.

d)    Marketing functions should be performed only by marketing middlemen or facilitators.
This statement borders on stupidity. Hopefully, none of you gave d) as the correct answer.

e)    Many marketing functions are not necessary in planned economies.
Same as above. The next thing we know is that Santa Claus is alive and well.

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