PROGRAM STRUCTURE

Week 1

Participants are introduced to the major concepts of strategic vision and assimilate the notion that they are dealing primarily with a process rather than a definitive form with clearly defined rules. This introduction is followed by a study of the company’s various components and the abilities and skills needed to apply a strategic vision. Participants come to understand the workings of the international economic environment and analyze it using appropriate tools. They discover the distinctive features of the main human societies through a model that enables them to better see the unique features of their own company. The week ends with an exploration of the basic characteristics of an efficient team.

Week 2

Participants study the key components of the business, starting with its operational strategies, in both service- and product-based companies. They also look at ways of exercising their political skills in an ethical fashion and how these skills play a role in transforming businesses. They end the week by learning and practising strategic marketing management through business simulations. This simulation also gives them the opportunity to review the concepts covered during these first two weeks.

Week 3

Participants start the week by analyzing and interpreting several companies’ financial data. They then explore the fundamental principles of successful business negotiations, paying special attention to their psychological aspects. They end the week by studying the major types of transformation companies are faced with and, most important of all, how to balance the chosen change processes and the types of transformation to implement. As several business transformations are linked to new information technologies and their implementation, special attention is given to strategic alignment of these technologies with the company’s business needs.

Week 4

Participants starts the week by applying all the concepts studied to this day in a complex business situation. This exercise gives them the opportunity to verify how well these notions have been integrated. A company’s financial decisions are studies, as well as how these decisions contribute to creating value. Participants end the week and the program by looking into some of the best leadership practices and by comparing their own approach with these practices. This allows them to identify personality traits they must work on to become even better leaders and to plan the first steps of a personal leadership development plan.