Measurement of Websites' Usability and Effectiveness

Introduction

The main objective of this research is to develop and empirically test a methodology for website evaluation. Our goal is to develop a procedure that will allow the evaluation of websites and provide information that identifies specific strengths and weaknesses within websites. Our second objective is to evaluate groups of websites competing in the same industry. By comparing website evaluations, we intend to provide competing websites with benchmarking information. This information should help website managers situate their position, strengths and weaknesses in relation to the competition.