HEC Montréal
Chaire de commerce Omer DeSerres

IKUO TAKAHASHI CONFERENCES /
CONFÉRENCES DE IKUO TAKAHASHI

Wednesday August 6, 2003 / Mercredi, le 6 août 2003

«The Determinants of Retail Marketing Power: An Investigation of Japanese Consumer Behavior at Home Improvement Centers

  Fichier Powerpoint (18 Mo) / PowerPoint file (18 Megs)



Friday August 15, 2003 / Vendredi 15 août 2003

«Methods for the Understanding Fast-food Restaurant Competition Based on Consumer Research Data in Japan»

  Fichier Powerpoint (8 Mo) / PowerPoint file (8 Megs)