In collaboration with Professor François Colbert, holder of the Arts Management Chair, the Omer DeSerres Chair of Retailing organized the 16th congress of the "Association Française de Marketing", May 18-20, 2000, in Montreal.Under the topic: 

This congress was attended by 286 marketing researchers representing highly diversified research trends. The congress saw the presentation of 115 research gathered  in the acts of the 16th congress of the AFM, arising as follows:

Volume 1
Volume 2

To obtain a copy  of these acts or for any information, please contact us in the following address:
Email: omerdeserres@hec.ca 
Tel.: (514) 340-6826