Alain d'Astous
Centers of interest :

• Consumer Behaviour
• Marketing Research
• Influence of a Product's Country of Origin

• Strategic Human Resource Management
• Management of Employee Performance
• Self-directed Learning in the Workplace
• Management of Employees in Contact with Customers
• Development of Supervisors into Coaches

• Food Distribution 
• Retail Management
• Customer Satisfaction 
• Consumer Behaviour
• Leisure Activities

• Strategic Human Resource Planning
• Human Resource Management Metrics 
• Human Resource Management Scoreboards 

• Consumer Behaviour
• Product Segmentation and Positioning
• Marketing and Electronic Commerce
• Ethics and Marketing
• Business Research

• Strategic Market Management
• Strategy and Marketing Plan
• Marketing and Development (Regional and International)
• Marketing, Consumerism and Society

Teaching, Training and Marketing Research

• Integrated Marketing Communications
• Infomediation of Markets
• Marketing Decision Making in a Digital World
• Ethical Issues in Marketing