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Omer DeSerres Series of Lectures
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To promote marketing research, the Omer DeSerres Chair of Retailing
organizes
the presentation of research projects of widely renowned researchers. These
conferences are aimed at students and executives interested in various
aspects of marketing and retailing.
2001 : Sharon Beatty,
Professor of Marketing, Alabama University. For the conference " Online
Retailing : About Promises, Failures, and Opportunities ", august
10, HEC, Montreal.
2000 : Eitan Muller,
Recanati School of Management, Tel Aviv University. For the conference
"
Pricing Patterns of Cellular Phones and
Phone Calls : A Segment-Level Analysis ", august 21, HEC, Montreal.
2000 : Dan Zakay, Professor
of of Psychology, Tel-Aviv University. For the conference " Time
Perception and Time Management " , May 26, HEC, Montreal.
2000 : Sharon Beatty,Professor of Marketing , Alabama University. For the conference " Switching Barriers in Services " , May 23, HEC, Montreal 2000 : Arun Sharma,
Professor of Marketing, Miami University. For the conference " Consumer
Relationship in the Internet Era : Trends and Opportunities "
, May 30, HEC, Montreal.
1999 : Sharon Beatty,
Professor of Marketing, University of Alabama. For the conference " Cozy
Relationship in Consumer Retailing : Motives and Benefits ",
may 6, HEC, Montreal.
1999 : Diane J. Brisebois,
President and head of the direction of the Canadian Council retail trade.
For the conference " The Changing Face of Retailing
in Canada ", march 18, HEC, Montreal.
1998 : Simon Nyeck,
ESSEC, Paris. For the conference " Comparaison
des motivations vacances des seniors français et québécois:
quelles implications pour les agences de voyage ? ", april,
HEC, Montreal.
1996 : Simon Pariente,
Montpellier University. For the conference " Les
Magasins Carrefour : Évolution de leur Stratégie Financière",
October, HEC, Montreal.
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Last updated: December 19, 2001
Omer DeSerres Chair of Retailing, omerdeserres@hec.ca © École des HEC de Montréal, 2000-2002. All rights reserved. |
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