HEC - Omer DeSerres Chair of Retailing

Omer DeSerres Best Paper Award

Created in 1997, the Omer DeSerres Best Paper Award has been remitted, each year, at an award luncheon of the Society for Marketing Advances. This price rewards the best research presented at the Annual Retailing Research Seminar.

Subsequent recipients of the prize are:

2000

Barry J. Babin, University of Southern Mississippi

Mitch Griffin, Bradley University

James S. Boles, Georgia State University

For the article: "Very Wary Buyers: Behavioral and Emotional Consequences of Ethical Cognition in a Retail Patronage Environment".

Presented at the : "Third Retail Strategy and Consumer Decision Research Seminar of the Society for Marketing Advances ", Orlando.

1999

Michael A. Jones, University of Tennessee at Chattanooga

Kristy E. Reynolds, University of Central Florida

Seungoog Weun, University of North Carolina at Wilmington

Sharon E. Beatty, University of Alabama
For the article: "The Product Specific Nature of Impulse Buing Tendency".

Presented at the : "Special Retail Strategy and Consumer Decision Research Seminar of the Society for Marketing Advances ", Atlanta.

1998

Laurette Dubé, McGill University

Sylvie Morin, McGill University

For the article: "Background Music Pleasure and Store Evaluation: Intensity Effects and Psychological Mechanisms".

Presented at the : Retail Strategy and Consumer Decision Research Seminar of the Society for Marketing Advances", New Orleans.

1997

Barry J. Babin, University of Southern Mississippi

Jill S. Attaway, Illinois State University

for the article: " Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer ".

Presented at the: " Symposium on Retail and Service Environment Atmospherics Research " , Montreal.


	Last updated: December 19, 2001 Omer DeSerres Chair of Retailing, omerdeserres@hec.ca © École des HEC de Montréal, 2000-2002. All rights reserved.	HEC home Omer DeSerres Chair of Retailing