La Chaire de commerce Omer DeSerres est fière de vous présenter la conférence de Charles Areni à Montréal lundi le  19 avril. Charles Areni est professeur titulaire de la Chair of the Discipline of Marketing, à l'université de Sydney. Il présentera ses travaux sur l'influence de la musique sur la perception du temps.

La conférence se tiendra à la salle Béton Grilli (1er étage, section bleue) à 10h.

Pour vous inscrire, veuillez écrire à omerdeserres@hec.ca.

Page personnelle :

http://www.econ.usyd.edu.au/content.php?pageid=916

Comparing Discrete Events versus Attention Models of Subjective Time: Background Music can Expand or Contract Perceived Duration

Two laboratory experiments compared and tested discrete events versus attention models of time perception. Consistent with attention models, in the first experiment perceived duration was shorter when respondents heard liked, familiar music as opposed to neutral, unfamiliar music, but only if they were not otherwise engaged in a mental task.  The second experiment found that, consistent with discrete events models, perceived duration expanded when respondents heard shorter (3 minutes or less) as opposed to longer (more than 6 minutes) songs, regardless of whether they were engaged in a mental task at the time.  A third experiment, currently underway, manipulates (a) familiarity/liking of the music, (b) song length, (c) presence/absence of a distraction task, and (d) presence versus absence of a prime for each time estimation heuristic, in an attempt to clarify the conditions under which discrete events versus attention models influence perceived duration.     

Pour toutes questions ou commentaires, vous pouvez écrire à omerdeserres@hec.ca.