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Maurice Ptito,
Plasticité
du système visuel, 26 mars 2009
- Isabelle Peretz,
Musique et émotions, 17 février 2009
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Rachel S. Herz, Olfactory Perception and Emotion: Memory,
Behavior and Implications for Scent Marketing,
30 octobre 2008
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Trois
nouvelles perspectives de la recherche marketing, 12 mai 2008
- Gender Values
and Brand Communication: The Transfer of Masculine Representations to Brand
Narratives, Simon Nyeck, 1 novembre 2007
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Stuck in the Muck: Obligated Service
Relationships, Sharon Beatty 27 sep. 2007
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Consumer Well-Being : Various
Conceptualizations, Operationalizations, Research, and Policy Implications, Joseph Sirgy,
19 sep. 2007
- The
impact of community involvement, unemployment, and the business' sector on
ethnic entrepreneurial businesses' growth,
Dafna Kariv, 12 sep 2007
- The Persuasive Effects of
Gain-Framed and Loss-Framed Messages: Some Meta-Analytic Findings and
Implications, Daniel O'keefe, 7 sep 2007
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"Choix statutaire et localisation des points
de vente", Gérard
Cliquet, 1 mai 2007
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« Will the Frog Change into a
Prince? Predicting Future Customer Profitability », Roland T. Rust, 13 avril 2007
- The Effect of Contextual
Cues on the Perceptions of Service Failure and Recovery: The Racial Mix of Other
Customers" , Tom Baker & Tracy
Meyer, 19 mars 2007
-"
Introduire l’espace dans les décisions
marketing", Gérard Cliquet, 18 mai 2006
- "A
System Theoretical Analysis of User Resistance to Information System
Implementation", Suzanne Rivard, 26 mars 2006
- "Stuff happens:
Advancing folk theory of behavior explanation, ecological systems and the
fit-like-a-Glove model for
understanding lifestyle, leisure, and, travel behavior", Arch Woodside, 22 mars 2006
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"The Impact of Ambient Scent on Consumer
Behavior: Recent Findings", Maureen Morrin, 25
janvier 2006
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"Organic Growth: Expanding Rather than
Maintaining Relationships", Ruth Bolton, 1er
février 2006
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Professeur Jean Charles Chebat reçoit un doctorat honoris causa de l'Université
de Rennes I
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Professeur Jean Charles Chebat reçoit la médaille Sir John William Dawson
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