HEC Montréal Chaire de commerce Omer DeSerres
 
ARCHIVES DE NOS MANCHETTES

- Maurice Ptito, Plasticité du système visuel, 26 mars 2009

- Isabelle Peretz, Musique et émotions, 17 février 2009

- Rachel S. Herz, Olfactory Perception and Emotion: Memory, Behavior and Implications for Scent Marketing, 30 octobre 2008

- Séminaire exceptionnel: Trois nouvelles perspectives de la recherche marketing, 12 mai 2008

- Gender Values and Brand Communication: The Transfer of Masculine Representations to Brand Narratives, Simon Nyeck, 1 novembre 2007

- Stuck in the Muck: Obligated Service Relationships, Sharon Beatty 27 sep. 2007

- Consumer Well-Being : Various Conceptualizations, Operationalizations, Research, and Policy Implications, Joseph Sirgy, 19 sep. 2007

- The impact of community involvement, unemployment, and the business' sector on ethnic entrepreneurial businesses' growth, Dafna Kariv, 12 sep 2007

- The Persuasive Effects of Gain-Framed and Loss-Framed Messages: Some Meta-Analytic Findings and Implications, Daniel O'keefe, 7 sep 2007

- "Choix statutaire et localisation des points de vente", Gérard Cliquet, 1 mai 2007

- « Will the Frog Change into a Prince? Predicting Future Customer Profitability », Roland T. Rust, 13 avril 2007

- The Effect of Contextual Cues on the Perceptions of Service Failure and Recovery: The Racial Mix of Other Customers" , Tom Baker & Tracy Meyer, 19 mars 2007

-" Introduire l’espace dans les décisions marketing", Gérard Cliquet, 18 mai 2006

- "A System Theoretical Analysis of User Resistance to Information System Implementation", Suzanne Rivard, 26 mars 2006

- "Stuff happens: Advancing folk theory of behavior explanation, ecological systems and the fit-like-a-Glove model for understanding lifestyle, leisure, and, travel behavior",  Arch Woodside, 22 mars 2006

- "The Impact of Ambient Scent on Consumer Behavior: Recent Findings", Maureen Morrin, 25 janvier 2006

- "Organic Growth: Expanding Rather than Maintaining Relationships", Ruth  Bolton, 1er février 2006

- Professeur Jean Charles Chebat reçoit un doctorat honoris causa de l'Université de Rennes I

- Professeur Jean Charles Chebat reçoit la médaille Sir John William Dawson